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This web page trainwithwilliam.com states the following, "Are You Tired of Not Getting The Fitness Results You Want? Click for a FREE Trial Session and Body Diagnostics Evaluation Now! What You Can Expect From This Little Rock Personal Training Program." We viewed that the website also stated " A strategic combination of supportive nutrition and challenging workouts will boost your metabolism to burn more calories all day long, even at rest." It also said " Burn Fat and Lose Weight. Increase Strength and Muscle Tone. Look and feel amazing as you fit." The header had personal as the highest ranking search term. It is followed by training, little, and rock which isn't as ranked as highly as personal. The next words they used was metabolism. weight was included but might not be understood by search crawlers.